Background

BAE Systems provides some of the world’s most advanced, technology-led defence, aerospace and security solutions. Following a corporate rebrand, BAE Systems needed to update their video identity to bring it in line with the high quality of all other materials.

We had quite a range of stakeholders to satisfy with this one. The Somersault team consulted with various people across our business to understand where the strengths, weaknesses and challenges were. A great job well done!

The Work

Our challenge was to create a versatile set of video assets that would confidently communicate the bold new brand and be adaptable enough to work across a number of video styles.

We created a series of assets including stings, title screens, information boxes and icons and also put together video brand guidelines and technical guides to support their overall brand book.

Outcomes

BAE Systems internal teams and external agencies now have access to high quality and adaptable assets that allow them to consistently deploy the BAE Systems brand when creating videos.

Other work