Background

David Lloyd Clubs is Europe’s Premier Racquets & Fitness Provider. They have 92 clubs across Europe and over half a million members.

For this campaign, David Lloyd Clubs were looking to put their members at the heart of the brand whilst also showcasing their superb facilities and staff.

The Work

With the help of the team at David Lloyd we approached members from all over the UK and after spending time with this extraordinary bunch we uncovered some truly amazing stories. We met 7-year-old Rio, who dreams of winning gold at the Paralympics and Declan, for whom David Lloyd became the centre of his rehab efforts after a serious car crash.

The aim was to give each film a personal, inspiring feel, whilst also showing how being a member at David Lloyd Clubs has made a positive impact.

Outcomes

The films were released both on the David Lloyd website and across social channels and received overwhelmingly positive engagement.

To date, the films have been viewed over half a million times and are also being used by the sales team and on in-club screens.

Other work