Harston based Frontier Smart Technologies, a Science Group Company, has this week launched a new patent-pending radio technology that will change the radio experience for millions of listeners worldwide. An animated film created by Somersault, aimed at engaging global radio manufacturers, will drive awareness and increased traffic to its website by encouraging exploration of the new product, BestTune.
Featuring an animated journey reflecting on the history of radio, the film highlights some of the questions common to radio listeners with a summary of the new user benefits delivered by BestTune.
James Taylor, Senior Product Manager for Frontier Smart Technologies said “This is a really exciting moment for radio and for Frontier. We were looking to produce a memorable film that showcases BestTune to the industry and the Somersault team has delivered a great piece of work.“
Somersault’s Simon Mills said “There are so many innovative and breakthrough developments coming from businesses in and around Cambridge. It’s a pleasure to partner with such bright minds and use our expertise to help brands like Frontier to tell the world about their new ideas and products.”