Web Video Production

Aug 15, 2012

The evolution of the web since its inception in the  1990s is undoubtedly impressive. The early days  of  56kbps  modems  and  that  all  too  familiar dial  tone  brings  back  memories  of  gaudy, flashing  ad  banners  and  the  occasional unexpected (and often unwelcome) backing soundtrack on a website. Fortunately, a new breed of website was in our midst with it's own inevitable terminology- web 2.0 Web  2.0 was undeniably a step in the right direction both in terms of web aesthetics and functionality.  Alongside this we saw the  cost of broadband internet connectivity drop to a level where it became the norm in most households.  These elements working  together gave web professionals a new freedom insofar that media types such as video that historically required an overnight  download could now be embedded on a page and seamlessly blend in without too much thought about download times. From this, website video production became an industry in its own right and although still in its infancy, the  innovation and creativity that’s out there is nothing short of impressive.  More importantly we’re becoming more and more able to convey information in a suitable format whether it be through complex graphic, video or even streamed audio. Of course, whilst new media types convey a sense of modernity, the push forward can confidently be attributed in part to the potential for self gain. Search engines such as Google and Bing have made it more than clear that engaging visitors with creativity and well presented information is a path to a strong online presence and search engine visibility – the end result of which is generally a robust source of revenue. Whilst  videos  embedded  into  the  website is the most obvious implementation, the  fact that businesses  are  turning to  popular  video  file  sharing  platforms  such as  YouTube and Vimeo as a core marketing tool goes a long way in demonstrating the effectiveness of such a technique. It’s clear that moving forward there’s a lot to look forward to for both marketing and technology professionals/enthusiasts  alike. If  the next ten years are as innovative as the previous ten there's certainly a few treats coming our way.

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