Zoopla-powered Alto Software launches new campaign with Somersault

May 11, 2021

Zoopla-powered Alto software has this week launched a new campaign through Somersault aimed at engaging SME estate agents. The campaign will drive awareness and increased traffic to its website by encouraging SME estate agents to get insight, inspiration and advice from fellow agents and industry experts.

Featuring a series of podcast style videos called ‘the Altogether Sessions’ that drop each week, alongside exclusive downloadable content. Recorded and edited at Somersault's in-house Cambridge Studio, each 10-15 minute episode is hosted by property expert Lexie Carducci and explores the key challenges facing estate agents today.

Natasha Gugolz, Senior Marketing Manager for Zoopla said “This is a really exciting moment for Alto. We were looking to produce evergreen content and the strategic and creative thinking from the Somersault team really hit the mark.“

Jason Gregory, Content Marketing Manager for Zoopla said “We’ve all faced challenges in creating new content in the face of the pandemic. When you consider we developed this during the latest lockdown, the Somersault team and safe-shoot studio innovation made something that seemed impossible, a reality.”

Andy Marshall, Zoopla Chief Commercial Officer, said: “One thing that’s clear from my meetings with agents is that their people are their greatest asset but their great work is often hampered by time spent on software and admin. We hope our Altogether video series will support agents to drive efficiencies in their agencies, enabling them to do what they do best which is focusing them on drumming up business, building a rapport with clients, conducting valuations and most importantly winning instructions.”

Somersault’s Simon Mills said “It’s a fantastic time to be working with the Zoopla team and a credit to all involved that despite the lack of face-to-face contact that we’d usually have with partner clients, we’ve had a great rapport with the Zoopla and Alto team. They’ve really embraced the idea of a series of podcast style videos which we know will help to stand out from the crowd during this period when we’re all spending more time in front of screens than perhaps ever before.”

The campaign features drive to site digital adverts for each episode, a specially designed Campaign landing page and a series of emails.

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