Work

Mavenir

Services

Video
Animation
Messaging

Expertise

Brand narrative development
Telco industry knowledge
Event stand content

Turning complex cloud-native tech into content that drives the buyer journey.

The challenge

Mavenir is trusted by 17 of the top 20 global operators. The technology is proven. The scale is real. And the business had just made a decisive strategic move – refocusing on its core strength: AI-enabled 4G and 5G mobile core networks.

That shift deserved a new expression.

The existing brand film had served its purpose, but it belonged to an earlier chapter – product-led, broad in scope, and no longer aligned with the sharper, more confident direction the company was headed. Mavenir needed a film that reflected where they actually were: a Telco-first, cloud-native, AI-by-design business with a clear point of view and the credentials to back it up.

Two high-profile moments were coming up quickly – an internal Sales Kickoff (SKO) in February and Mobile World Congress (MWC) in March. The opportunity was to use both as launch moments for a new positioning, rallying the sales organisation and making a powerful first impression on the operators, analysts, and industry leaders who matter most.

SKO Film

Our approach

The brief called for simplicity. Not by stripping back, but by finding the thread that made sense of everything.

The Telco to TechCo story was already there – it was the evolution the business had actually lived. Mavenir’s deep operator relationships and two decades of domain expertise have given it real credibility as a telco partner. What the narrative needed to do was move that story forward to a company that isn’t just enabling today’s networks but shaping tomorrow’s.

We built the creative concept around a simple human truth: transformation is a two-sided door and the need to say ‘Goodbye’ to old ways of doing things and ‘Hello’ to the future of the industry. In the SKO film, this is brought to life as cities close and wake to this new dawn.

MWC26 Stand Animation

What we delivered

SKO brand film

The SKO film opened Mavenir’s internal Sales Kick Off in February. Built around the Goodbye. Hello. structure, it moved through the shift operators are living, from managing static infrastructure to building intelligent, automated, programmable networks, before landing on Mavenir’s role in that journey. Telco-first. Cloud-native. AI-by-design.

The tone was assured and forward-facing. Not a list of capabilities, but a declaration of direction – giving the sales organisation a shared language and a story they could stand behind.

MWC stand film

For the exhibition floor, sound was out. The stand film needed to carry its full communicative weight through motion, typography, and visual rhythm alone.

We distilled the story to its most essential elements: a text-led sequence designed to arrest attention on a busy floor and communicate Mavenir’s transformation without compromise. A declaration, not an explanation.

The results

At the SKO, the film set the tone for the whole event. The Telco-to-TechCo narrative gave sales teams a common language – something they could carry into customer conversations that felt like a point of view, not a product list.

At MWC, the stand film held its own on one of the industry’s most competitive floors, reaching the CTOs, CIOs, and strategy leaders who make the decisions that matter, without any audio support.

Both assets, built from the same core, showed something important: Mavenir’s evolution isn’t positioning for positioning’s sake. It’s an accurate expression of where the company is – and a clear signal of where it’s going.

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