Thought leadership with podcast style videos
Zoopla-powered Alto software partnered with Somersault to create and launch a new campaign aimed at engaging SME estate agents. Research and strategic insight identified that the market relies heavily on ‘me too’ downloadable e-books and pdfs. We highlighted an opportunity to stand out from the crowd by capturing and sharing refreshingly engaging insight, inspiration and advice from fellow agents and industry experts.
Featuring a series of podcast style videos called ‘the Altogether Sessions’, alongside exclusive downloadable content. Recorded and edited at Somersault's in-house Cambridge Studios, each 10-15 minute episode is hosted by property expert Lexie Carducci and explores the key challenges facing estate agents today.
On top of increasing SEO presence and social media visibility, the series drove new visitors to the website which were converted to opted-in leads, booked product demos and new sales. Beyond the campaign start and end dates, this ‘evergreen’ content remains in place for new listeners to engage with ‘on demand’.
Top of funnel brand awareness with new podcast series
When Condeco, the global leader in enterprise level workspace solutions, partnered with Somersault to plan, create and develop it’s biggest ever go to market campaign, we identified an opportunity to innovate with genuine thought leadership.
Our ambitious and brave Client team were more than happy to allocate a relatively small budget to curate a six part podcast series. Somersault’s in house team sourced a recognisable host by onboarding CNN new presenter Juliet Mann, which then helped us to attract a range of interesting guests to share their thoughts on the future world of work by shining a light on a week in their flexible working life.
The series was promoted with audio ad placements within closely related podcasts which we knew were listened to by our target audiences. Alongside this, we created a suite of social media ads for each episode containing short soundbites from each.
After weeks of monitoring download dashboards and positive feedback from a new army of listeners, a second series is being explored for 2022.