Work / Cambridge Judge Business School

Bringing research to life with Animation.

Cambridge Judge Business School is the business school of the University of Cambridge. The School is a provider of management education and is consistently ranked as one of the world's top business schools.

animation research

The challenge.

Seeking a new concept to celebrate and promote research that is so often summarised in static papers, Cambridge Judge Business School shared a desire to create something that stands out, reflects the effort and thinking that has gone into the research, and has the potential to become a platform for a future series.

Working closely with an ambitious and innovative Marketing Team and the Academics behind the research, we explored various moving image territories before arriving at this short animation.

The work.

Created by Somersault's in house Creative, Design and Animation team, the Animation uses cut out imagery and upbeat music to bring the subject to life. Working through a process of storyboards, scripts and sample sections of the animation, 'all that funny business' captures the study of humour in the workplace.

The outcome.

Within minutes of the Animation going live towards the end of January 2021, it received glowing praise and excited responses on social media. Watch this space for the next in the series.

It was a fun project to work on and I hope that more research will turn into fun and easy to consume video.

Dr Vanessa Marcie
Cambridge Judge Business School

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