Strategically, we immersed ourselves into the Bubble market and customer world, gaining an understanding of target audience personas and decision maker insights. Interrogating the comprehensive Client brief across several messaging workshops to ensure that all differentiating messages and support were included. This informed a clear creative brief which led to minimal changes to the first draft script, shared with senior stakeholders across the Bubble Group.
With the project commissioned and progressed during the height of Q2 2020 lockdown, we adapted our safe shoot studio facility to hold two sets, a before and after Bubble scenario, using two actors in a 12 hour filming day. The shoot was live streamed throughout the day enabling remote Client decision makers to view and approve everything from costume and set, to takes and reading.