Work / Bubble Software

Transformation of Cloud Based Software Brand & Product to Drive Demos.

Bubble is an enterprise software provider and consultancy specialized in Project and Portfolio Management (PPM). Founded in 1999, the company serves clients globally via offices in London, Cambridge, and Vancouver. Project and Portfolio Management experts in every sense, they help organizations to select the right projects, execute them reliably, and improve productivity. Starting out as a Management Consultancy, the company has since grown to become a best-in-class PPM software solution provider. Its cloud-based solutions help customers improve the planning, governance, and delivery of Innovation, New Product Development, Engineering, IT, and other initiatives.

animation brand customer-acquisition product technology

The challenge.

Currently sitting just outside of Forrester’s magic quadrant, Bubble commissioned Somersault to plan and create its first ever brand and product film as part of a new marketing offensive aimed at generating and converting new website leads.

The work.

Strategically, we immersed ourselves into the Bubble market and customer world, gaining an understanding of target audience personas and decision maker insights. Interrogating the comprehensive Client brief across several messaging workshops to ensure that all differentiating messages and support were included. This informed a clear creative brief which led to minimal changes to the first draft script, shared with senior stakeholders across the Bubble Group.

With the project commissioned and progressed during the height of Q2 2020 lockdown, we adapted our safe shoot studio facility to hold two sets, a before and after Bubble scenario, using two actors in a 12 hour filming day. The shoot was live streamed throughout the day enabling remote Client decision makers to view and approve everything from costume and set, to takes and reading.

The outcome.

The shoot was delivered during lockdown, on time, on budget, capturing all still and moving image content required for campaign.

With social distancing restrictions in place, Client stakeholders were able to view, feedback and approve remotely via a live stream

Live from Summer 2020.

“Outstanding! The shoot went exactly to plan and fantastically smoothly, especially when you consider the challenge of social distancing. We are genuinely delighted with how this has turned out”

Head of Marketing, Bubble Software.

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