Multi-Channel Awareness & Lead Generation targeting B2B Enterprise Decision Makers

Multi-Channel Awareness & Lead Generation targeting B2B Enterprise Decision Makers.

The nature of ‘in the office’ has been altered forever, and employers need to provide employees with flexible options regarding how and where they work. Condeco is the global leader in enterprise level workspace solutions. Their scheduling software is trusted by over 2,000 of the world’s largest companies, adjusting to the new world of work.

Which is why we developed the ‘How tomorrow will work’ creative vehicle and content strategy. Informed with Somersault in-house market and audience research insights in response to the Covid-19 pandemic, it shows how Condeco understands the realities of work today and tomorrow through the eyes of employees. Condeco equips employees with the right tools to help them best manage their flexible workday, so that enterprises can provide a future of work built on trust and what’s important to employees.

The new creative vehicle launched in October 2021 with a major multi-channel campaign to promote Condeco’s new brand promise. The hero 90s film played out across US TV using animated text to build the story, alongside showcasing the lives of flexible workers by leveraging moving and still image footage and animation created by Somersault’s in house team.

The hero film was then adapted to work across a variety of targeted media platforms to surround C-suite decision makers in Enterprise Level organisations across 15 major US cities.

brand

future-of-work

global

lead-generation

multi-channel

technology

The work.

Programmatic video ads

Programmatic static display ads - various creatives and formats

Retargeting - product led ads in multiple time length formats

Thought leadership podcast - series 1

Website journey - home page, animated landing pages, lead generation downloads

And true to their employee first word, Condeco made sure that it’s own 500 strong global workforce were all briefed on the new brand platform and creative vehicle prior to launch. Not with a simple email or webinar briefing, but the biggest virtual event that the business had ever produced. Conceived, created and broadcast live by Somersault’s in-house live and virtual events team, Condeco now have their very own way of working when it comes to future events too.

CEO presentation

Main Presentation - pre-recorded in a London green screen studio with graphics and presentation then edited by Somersault’s in-house team

Live Q&A - hosted and live streamed by Somersault’s in-house events team

The outcome.

The multi-channel campaign went live across 15 US cities during October 2021 and is laying the foundations for Condeco's ambitious growth plans into 2022 and beyond.

Somersault has also driven new communications around the Future World of Work for Fujitsu and Oktra which you can explore further right here.

“

Absolutely great work as always from the team at Somersault - you have really knocked it out of the park. Thank you from everyone at Condeco.

Creative, Marketing and Brand Director
Condeco Software

Multi-Channel Awareness & Lead Generation targeting B2B Enterprise Decision Makers.

The work.

The outcome.

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