Work / Console Connect by PCCW Global

Rebranding a Global Cloud Technology Business.

PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Including Console Connect. a flagship product and platform. Their truly global coverage combined with local, on the ground knowledge has helped build best in class connections across the globe linking: Asia, Europe, the Americas, the Middle East and Africa.

animation brand design global technology

The challenge.

On the back of a successful two year partnership PCCW engaged Somersault to plan and create a new brand and product visual identity to support their marquee product offering, Console Connect. In a market dominated by telecommunications imagery and speak, this was a unique opportunity to support the company’s transition to a more contemporary, technology positioning.

The work.

In developing a radically different new visual identity system, Somersault engaged with stakeholders from across the globe, leading strategic workshops with the Sales and in-house Design team in Australia, alongside the UK based Marketing team representing the voices of colleagues in Asia. Our in house Creative and Design experts shared five different territories of before landing upon the preferred route of ‘effortless connections’. 

Capturing the simplicity and reducing complexity of the organisation's unique products and services. Confident, visually resolute. Calm or strong, solid or connected, simple or entwined. A series of beautifully crafted, artistic lines, characters and icons working together to demonstrate the effortless experience enjoyed by customers across the world.

With user friendly templates that can be tailored to the local insights and needs of each global market and decision maker persona:

Somersault created a 'playbook' and set of brand visual identity guidelines informing the direction of the new visual identity that we then converted into a suite of cutting edge content and assets across the business.  Assets and content that has been delivered so far includes:

  • animated hero films that take pride of place on the website homepage to drive engagement and conversion
  • animated social media assets that cut through decision maker timelines to share news and announcements
  • online banner adverts
  • email templates
  • interactive data sheets and brochures
  • powerpoint presentation templates
  • word document templates
  • new website

The outcome.

The brand has been re-invigorated and is sending shockwaves across the sector. Somersault is working closely with the PCCW Global and Console Connect team to develop and rollout the newly designed brand visual identity across the business.

During 2021, Console Connect has extended its reach to more than 500 data centres in over 50 countries worldwide, with many new cloud, IX, SaaS and UCaaS partners being on-boarded to the platform.

And during October 2021 Console Connect by PCCW Global collected the Platform Award at the 2021 World Communication Awards (WCA) ceremony in London. Now in its 23rd year, WCA celebrates the very best of the global telecoms industry, covering contributions from telco related service providers and key vendors, selected by a panel of more than 70 independent judges for the Platform Award.

“Console Connect is delighted to take home this year’s WCA Platform Award. In the last 12 months, we’ve seen enormous interest in our platform model, which enables businesses to rapidly scale their network services to respond to sudden spikes in demand for connectivity and bandwidth,” said Neil Templeton, VP of Marketing at Console Connect.

Let’s chat about your project.

We’d love to hear about your project. Drop us a line or give us a call. Let’s get the conversation started…