Work / PCCW Global

Brand Visual Identity.

PCCW Global is a leading telecommunications provider, offering the latest voice and data solutions to multi-national enterprises and communication service providers. Their truly global coverage combined with local, on the ground knowledge has helped build best in class connections across the globe linking: Asia, Europe, the Americas, the Middle East and Africa.

animation design

The challenge.

On the back of a two year partnership PCCW  engaged Somersault to help plan and create a new brand and product visual identity to support their marquee product offering, Console Connect. In a market dominated by telecommunications imagery and speak, this was a unique opportunity to support the company’s transition to a more contemporary, technology positioning.

The work.

During the design stage of the campaign, Somersault explored five different territories of which the Client team selected two for further development. Having landed upon the preferred route of ‘effortless connections’, Somersault’s design team created a playbook and set of brand visual identity guidelines. At the same time, Somersault’s planning team then facilitated a ‘go to market messaging workshop’ including key client stakeholders. This aligned the Client team around messaging informing the direction of the visual identity into a suite of assets across the business.

The outcome.

At the start of 2020 Somersault are working closely with the PCCW Console Connect team to develop and rollout the newly designed brand visual identity across the business

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