In developing a radically different new visual identity system, Somersault engaged with stakeholders from across the globe, leading strategic workshops with the Sales and in-house Design team in Australia, alongside the UK based Marketing team representing the voices of colleagues in Asia. Our in house Creative and Design experts shared five different territories of before landing upon the preferred route of ‘effortless connections’.
Capturing the simplicity and reducing complexity of the organisation's unique products and services. Confident, visually resolute. Calm or strong, solid or connected, simple or entwined. A series of beautifully crafted, artistic lines, characters and icons working together to demonstrate the effortless experience enjoyed by customers across the world.
With user friendly templates that can be tailored to the local insights and needs of each global market and decision maker persona:
Somersault created a 'playbook' and set of brand visual identity guidelines informing the direction of the new visual identity that we then converted into a suite of cutting edge content and assets across the business. Assets and content that has been delivered so far includes:
- animated hero films that take pride of place on the website homepage to drive engagement and conversion
- animated social media assets that cut through decision maker timelines to share news and announcements
- online banner adverts
- email templates
- interactive data sheets and brochures
- powerpoint presentation templates
- word document templates
- new website