How tomorrow will work - launches with US Campaign

Nov 03, 2021

The nature of ‘in the office’ has been altered forever, and employers need to provide employees with flexible options regarding how and where they work. Condeco is the global leader in enterprise level workspace solutions. Their scheduling software is trusted by over 2,000 of the world’s largest companies, adjusting to the new world of work.

Which is why we developed the ‘How tomorrow will work’ creative vehicle and content strategy. Informed with Somersault in-house market and audience research insights in response to the Covid-19 pandemic, it shows how Condeco understands the realities of work today and tomorrow through the eyes of employees. Condeco equips employees with the right tools to help them best manage their flexible workday, so that enterprises can provide a future of work built on trust and what’s important to employees.

The new creative vehicle launched in October 2021 with a major multi-channel campaign to promote Condeco’s new brand promise. The hero 90s film played out across US TV using animated text to build the story, alongside showcasing the lives of flexible workers by leveraging moving and still image footage and animation created by Somersault’s in house team.

The hero film was then adapted to work across a variety of targeted media platforms to surround C-suite decision makers in Enterprise Level organisations across 15 major US cities.

You can find out more right here.

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