Following a competitive tender process, Somersault has been appointed as the video communications agency to leading B2B brand Investors in People, which was recently recognised as a Superbrand by business and marketing professionals. The 12-month contract will see the multi award winning agency supporting a range of video content and strategy activities.
This is the second successive appointment of Somersault by Investors in People. The previous appointment saw the agency formulating Investors in People‚Äôs first ever video content strategy and the creation of a new brand film and series of client case studies. The decision to re-appoint Somersault will enable them to continue their journey repositioning their brand, raising awareness and driving enquiries for their accreditation services. Investors in People will shortly be launching a campaign to publicise their recently re-vamped accreditation framework (the sixth generation of the world-recognised management standard). The campaign, entitled ‚ÄòOutperformance‚Äô is all about helping organisations to exceed their personal best and outperform their competitors through effective people management and alignment with business objectives. Work under the new agreement is now underway with Somersault currently working with the Investors in People team to create a series of videos featuring cycling legend Sir Dave Brailsford, which will feature online and at a series of live events in the coming months. Leanne Attridge, Marketing Manager at Investors in People commented:
‚ÄúWorking with an agency who understand our business and clients as well as Somersault do and having experienced the high quality of their work already means that we have 100% confidence in our decision to appoint Somersault as our video communications partner. Somersault is a great team to work with ‚Äì we especially value their strategic outlook and how this has effectively connected us as one team.‚Äù
Somersault‚Äôs CEO, Colin Miles, believes that this re-appointment reflects the insights and thinking that Somersault brings to clients to help them get the most from their investment in video.
‚ÄúWe are absolutely delighted to be supporting such a renowned and respected brand – and with thorough planning, gaining insights and taking a strategic approach to projects, we will continue to bring to life the connections Investors in People want to achieve, especially with the upcoming launch of their new framework.‚Äù