Mobile World Congress isn’t just another date in the B2B tech diary – it’s a major highlight of the year for many tech companies. Industry leaders, innovative challengers, and ambitious startups all converge in Barcelona, turning the city into the global epicenter of tech innovation and conversation. This year, we arrived with our largest team ever, ready not only to reconnect with familiar faces but also eager to spark new connections and uncover fresh insights to supercharge our event storytelling for clients.
Day 1: Connecting and Exploring
On our first day, we focused on reconnecting with our existing clients and building new relationships. Our content team was active, capturing moments from the event and brainstorming ideas for engaging event narratives for our clients.
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Our CEO, Colin, shares his first-day impressions and experiences.
Day 2: Client Impact Tour with Colin
Our second day featured a tour led by our CEO, Colin. It highlighted how Somersault’s storytelling has contributed to just a selection of our clients. It was valuable to see how our content has influenced client conversations and decisions pre, during and after the event.
We visited several clients during the tour, including Amazon Web Services, Fujitsu, Console Connect, and Speechmatics. These visits demonstrated the practical effectiveness of clear, compelling storytelling in enhancing client engagement and brand presence at events like these.
Colin’s guided tour footage.
Wrap-Up and Looking Ahead
MWC25 was yet again a great experience. We connected with the latest industry trends, created great content, and strengthened important relationships.
We can’t wait for next year; some of the planning has begun already!
