Tradition Meets Innovation РVideo Helps Domino UK’s Customers to tell their Stories

Domino UK, the UK Channel of a leading global printing technology business, is using video to document their successful work with clients. Somersault recently visited Joseph Dobson and Sons, a traditional confectionery manufacturer, to film a case study about their work with Domino. Joseph Dobson and Sons is one of the country’s most successful and historic manufacturers of traditional confectionery and, during its 164 year history, balancing tradition with innovation has been a constant challenge. The Somersault crew worked with staff from both Joseph Dobson and Sons and Domino to help explain the challenges the company faced and how Domino‚Äôs leading technology has helped them to improve their coding and marking processes. 

Chris Thorpe, Marketing Manager UK at Domino commented: 

‚ÄúWe have worked with Somersault to produce case studies with a number of our customers. Joseph Dobson and Sons is particularly special to me, due to their heritage and quintessential sweet-making. Video has proved to be an extremely effective way of communicating these stories across a wide range of industries. It provides a platform for the voice of our customer, in turn reflecting the Domino brand, its spirit and the quality of our people.”

Take a look at the video below!


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