Work / AAT

Bringing AAT’s students and members to life.

The Association of Accounting Technicians (AAT) is the world’s leading professional body for accounting technicians. They currently have over 140,000 members in more than 90 countries.

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The challenge.

As one of the leading accreditations in accountancy, AAT have thousands of people who have been on a career journey. Our challenge was to bring these stories to life, to encourage people considering a career in finance that they should find out more.

The work.

Each story was intended to be a celebration of the individual and their achievements. Somersault worked with AAT to select ten participants from around the UK, all with a unique story to tell. 

Creatively, the team at AAT wanted this to feel as far from ‘corporate’ as possible. Somersault developed an intimate documentary style approach, with the participants voice narrating the films as we see them in all their natural environments- at home, at work and enjoying life.

As these films were specifically intended for social media, we produced different versions of the films according to best practice including sub-titled and shortened versions in multiple aspect ratios.

The outcome.

The campaign is ongoing, and so far AAT have been delighted with the results. The series has been watched over half a million times across the digital estate with record breaking engagement levels compared to previous content. The eight films have also doubled the view count on their ten-year-old YouTube channel.

We are currently working with AAT to uncover new contributors that will form the next series.

Let’s chat about your project.

We’d love to hear about your project. Drop us a line or give us a call. Let’s get the conversation started…