Each story was intended to be a celebration of the individual and their achievements. Somersault worked with AAT to select ten participants from around the UK, all with a unique story to tell.
Creatively, the team at AAT wanted this to feel as far from ‘corporate’ as possible. Somersault developed an intimate documentary style approach, with the participants voice narrating the films as we see them in all their natural environments- at home, at work and enjoying life.
As these films were specifically intended for social media, we produced different versions of the films according to best practice including sub-titled and shortened versions in multiple aspect ratios.