Work / Boditrax Technologies via David Lloyd Clubs

Driving customer usage & retention by bringing tech to life.

Boditrax is an amazingly clever system that assesses your body and, very quickly, delivers 14 different measurements, such as your ideal weight, your BMI and your metabolic age, as well as your fat and muscle mass.

animation customer-acquisition customer-lifecycle product tech video

The challenge.

We were tasked with bringing the tech to life to encourage member usage.

The work.

Somersault created an overview film that used a combination of captured footage with animation effects that was used in David Lloyd Clubs member emails, on TV screens within clubs and online to encourage member usage.

The outcome.

Series of films used to surround David Lloyd Club employees, members and prospects

  • Prospect experience - using Boditrax to attract new members

  • Customer experience - adding value to monthly membership to increase usage, create habit and reduce attrition

  • Employee experience - training videos enabling in club team to onboard members

Let’s chat about your project.

We’d love to hear about your project. Drop us a line or give us a call. Let’s get the conversation started…