Our work on this campaign split into a number of different parts. Firstly, our strategy team fed into the overall brief and media plan to help shape the outputs and audiences we would be targeting.
We then created a number of animated six second, direct response adverts for placement on YouTube and a number of other platforms to drive traffic to the postgraduate landing page.
Finally, we conceived and created a campaign hero film to inspire the viewer to find out more. This film was released on social media and also embedded on the landing page to encourage conversion.