Work / David Lloyd Clubs

Attracting talent through personal stories.

David Lloyd Clubs is Europe’s premier health, tennis and fitness provider. They have 99 clubs in the UK and a further 15 across Europe, employing over 8,500 people.

attracting-talent brand video

The challenge.

David Lloyd Clubs were struggling to attract top talent to work in a range of roles in their UK clubs. They were also lacking content that brought the experience of working at David Lloyd to life on their brand new careers hub.

The work.

We created a series of films profiling roles where David Lloyd were having recruiting challenges. 

The keys to these films were to show the David Lloyd as a vibrant, inclusive place to work whilst also showcasing the skills needed in the roles of General Management, Personal Trainer and Kitchen Supervisor.

For the careers hub home page, we also created a film which mixed footage and soundbites from the three contributors and a message from the CEO, Glenn Earlam.

The outcome.

The David Lloyd team now have a suite of videos that bring some of the varied career pathways to life at David Lloyd Clubs.

Let’s chat about your project.

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