Work / Evotec

Animated Campaign for marquee product launch.

Evotec SE is a publicly listed drug discovery and development company headquartered in Hamburg, Germany. The company operates globally, largely through external alliances with pharmaceutical and biotechnology companies, academic institutions, patient advocacy groups, and venture capitalists.

animation product

The challenge.

On the back of a two year partnership, Evotec engaged Somersault to help plan and create a campaign to support their marquee offering – drug acceleration programme, INDIGO.

The work.

During the design stage of the campaign, Somersault created a Style Book which would form the basis for the style & creative approach for all campaign deliverables. This style book referenced, Type, Colour Palette, Animation Styling, Filming Approach + Recommend Social Media outputs. Somersault provided frame by frame storyboards for review prior to moving into animation & production. The step ensured the alignment of messaging and imagery was on point and the representation of, in some cases, quite complex information was clear & accurate. The production & post-production stages of the campaign journey saw the creation of over 30 different moving image outputs.

The outcome.

  • Increased awareness -  tracked with social media benchmark stats
  • Increased number of leads and enquiries
  • Encouraged more prospects to attend a site visit

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