During the design stage of the campaign, Somersault created a Style Book which would form the basis for the style & creative approach for all campaign deliverables. This style book referenced, Type, Colour Palette, Animation Styling, Filming Approach + Recommend Social Media outputs. Somersault provided frame by frame storyboards for review prior to moving into animation & production. The step ensured the alignment of messaging and imagery was on point and the representation of, in some cases, quite complex information was clear & accurate. The production & post-production stages of the campaign journey saw the creation of over 30 different moving image outputs.