Work / Sport England

Animation explaining the impact of design on our physical spaces.

Sport England helps people and communities across the country get a sporting habit for life. Their vision is that everyone in England feels able to take part in sport or activity, regardless of age, background or ability.


The challenge.

Sport England's Active Design Guide encourages and promotes sport and physical activity through the design and layout of our built environment.

We were appointed by Sport England to bring Active Design to life through two animated films.

The work.

We worked with the team at Sport England to come up with a creative visual concept that ticked the boxes of being relatable, memorable and informative. For the overview animation we introduced our main character, Suzie, who we follow through an animated town that has been built using the Active Design principles.

For the more detailed ’Ten Principles of Active Design' film we carried over the visual style to create ten infographic style sections which could be used in both animations and still form. As part of the campaign we also provided Sport England with stills, social videos and GIF’s that were used across their online channels. 

The outcome.

The campaign has succeeded in increasing public awareness of Active Design through Sport England’s website, social channels and email. The long-term goal will be to use these assets to influence leading policy makers with a view to changing our built environment for the better.

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