We worked with the Sport England team to come up with a creative visual concept that ticked the boxes of being relatable, memorable and informative.
For the overview animation we introduced our main character, Suzie, who we follow through an town that has been built using the Active Design principles.
For the more detailed ’10 Principles’ film we carried over the visual style to create 10 infographic style sections which could be used in both animations and still form.
We also provided Sport England with stills, short videos and GIF’s that were used on social media and email.
The campaign has succeeded in increasing public awareness of Active Design through Sport England’s website, social channels and email. The long-term goal will be to use these assets to influence leading policy maker with a view to changing our built environment for the better.