Following a competitive pitch, we were awarded a project to produce two short promotional films for the Babraham Research Campus. The Babraham Research Campus is considered to be the UK‚Äôs leading campus to support early-stage bioscience enterprise and is a world renowned research organisation. As innovators and leaders in their field, Babraham wanted to use video to be seen…well… a little differently. Team Somersault had two briefs to work to- the first to attract new businesses to the campus and the second to explain more about the enterprising and important research that is being conducted by both businesses and academic institutions. The video concept involved current tenants of the campus delivering scripted lines to camera and included representatives from leading businesses, academics, students and campus staff. We also used interviews from Dr. Jane Osbourn at Medimmune, Dr. Ruth McKernan CBE from Pfizer and Dr Hermann Hauser from Amadeus Capital, amongst others who explained a little more about the important work being conducted at the campus. Derek Jones, Chief Executive of the Babraham Research Campus, commented: “From the initial pitch, Somersault brought a fresh and creative approach to the project. They took the time in pre-production to ask all the important questions which ensured that they met our brief and that the shoot ran smoothly. We needed the videos to appeal to two target audiences and Somersault helped us to achieve this.‚Äù The videos are now live on the Babraham Research Campus website and YouTube channel. Take a look below!