At Somersault, we thrive on decoding complex ideas and turning them into content that captures attention, builds understanding, and drives action. That’s exactly what we set out to do with the London Stock Exchange’s new Private Securities Market (PSM) – a first-of-its-kind initiative built to unlock liquidity in private markets.
Working alongside LSE’s team, we developed a bold, animated hero film to introduce the PSM – a platform that blends the security of public infrastructure with the flexibility needed in the private market. The video explains how PSM empowers private companies and institutional investors by offering access, control, and liquidity – all within a regulated framework.
From creative strategy to animation, scripting to sound design, we’ve crafted an animation that delivers – check it on the campaign landing page or below:
Phase one culminated in the delivery of a hero film, a promotional cutdown, and teaser trailers, built to generate buzz and awareness across digital channels and industry events.
Phase two will dive deeper into sales enablement – equipping the LSE team with the tools they need to drive engagement, answer questions, and win over key stakeholders. Think pitch-friendly explainer videos, tailored audience messages, and dynamic visuals that bring the value of the PSM to life at every touchpoint.
If you’re curious about what we could do for your next launch, get in touch.
