Work / BAE Systems

BAE Systems - 100 years of RAF.

BAE Systems is a global defence, aerospace and security company employing around 83,000 people worldwide. Our wide-ranging products and services cover air, land and naval forces, as well as advanced electronics, security, information technology and support services.

animation brand events

The challenge.

Somersault worked with BAE Systems to provide communications support around their RAF100 campaign. As part of this campaign and to demonstrate their support for the RAF, BAE Systems communicated 100 interesting stories between April - Oct 2018.

The work.

Somersault created an animated film that opens with a strong inspired quote with stylish Typography that catches the eye. From the ‘100’ in the introduction text, a timeline stretches back to 1918 and introduces the earliest story. The information within the timeline articulates RAF/BAE Systems history as aligned with the aircraft of the eras. Stories taken from the RAF100 Reflections were shortened to large bold sentences to have a stronger visibility in the space.

The outcome.

The impactful animated video played on large outdoor screens at anniversary events and was then repurposed for other digital platforms and anniversary events.

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