Work / Pearson

Eye catching animation to explain the changes in GCSE grading.

Pearson is one of the most recognisable names in education and has been a leader in the field of learning resources and assessment for over twenty years. They create tools and provide opportunities for learners of all ages and abilities.

animation brand strategy
 

The challenge.

Pearson need to be part of the conversation in terms of communicating major changes to the GCSE grading system to their key audiences.

The work.

Our strategy team conducted research to investigate competitor activity and to consider what the target audiences would require from communications on this subject. These insights were used to inform the go-to-market plan and the creative direction.

Our team devised the creative and used animation to communicate the 9:1 changes in a concise way that stayed true to the Pearson brand.

The outcome.

The animated videos launched alongside a targeted campaign that drove awareness and gained share of voice from competitors during the crucial GCSE results period.

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